Selling a Home - FSBO - To Sell Your Home Fast Consider Using This Secret Trick to Motivate Buyers
By Leo J. Vidal
The best sales people always have a profound knowledge of human psychology and motivation. They know how people respond to words and situations, and how they make decisions. They also know what motivates human behavior.
To get an idea of what I mean just look at advertisements and sales letters. What emotion are they appealing to? What are they offering that they know will get their prospects to take the desired action?
One sales technique that is tried and true is to create a bond and trust by giving something away. More importantly, the recipient of a gift feels obligated (unconsciously) to please the other person. As a result, they are much more likely to do what the other person (the salesman) wants them to do.
This is one of the great secret tricks of marketing and sales.
You can use these same techniques when marketing your home. You can use words that appeal to emotions that lead to action. You can forge a bond with visitors to your home or home-for-sale website by giving them a free gift that they perceive as being very valuable.
It is very common for home sellers to throw in freebies as incentives, like paying a portion of closing costs, paying for an appraisal, or paying for a home inspection. The mistake I believe that is made with this approach is it puts the gift towards the end of the process instead of at the beginning.
What will really increase interest in your home is to offer something valuable at the front end. The best way to do this is to offer a valuable item to every person who visits your customized home-for-sale website.
This technique is used by every successful internet marketer. There is no question it works. The main rule is: the more you give away up front, the more interested buyers you will have.
You can get more people to sign your website's guestbook by giving away something if they do. There are dozens of examples of the types of things you could give away. Be sure that whatever you are giving away will be perceived as having a high value. You might want to consult with an internet marketing company to set this up for you, along with your custom website that is optimized for Google. This will make sure you get a lot of visitors to your site and also that a lot of these visitors turn into interested buyers for your home.
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Leo Vidal is an internet business expert, and a former Realtor who has been helping small businesses for over 20 years be more profitable using the internet to generate leads, listings and sales.
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